For the first time ever Knokke-Heist will be hosting an all-round fashion weekend with a high-end charity gala "Friends With Benefits" to kick off the program. Knokke Fashion Weekend (#KFW16) offers several exclusive in-store activities on Saturday and Sunday in a select number of partner stores. We would like to invite you to mark 11,12 and 13 March 2016 with a Fashionable dot in your calendar.

KFW will be presenting a unique combination of fashion, food, and music with the Grand Casino serving as the perfect backdrop. We welcome you to explore our KFW partner shops for all sorts of activities such as exhibitions, product launches, meet&greets, concerts and dj sets. Our goal is to unite fashion with other creative industries.



invite you to friends with benefits

friday, march 11 - Grand casino Knokke

19:00 Reception

Cocktails by CîROC
Champagne by MOËT & CHANDON

20:30 Dinner, auction & music

Dinner BY SERGIO HERMAN & NICK BRIL (**The Jane , Antwerp )
Auction curated by PIERRE BERGÉ


Music by GUS & SENSE

Dress code: black tie


International actress, model and filmdirector Elisa Sednaoui Dellal grew up between Egypt, Italy and France. Daughter of an architect who has been working extensively in the Middle East for the past 30 years and a versatile fashion editor, her life was shaped by an inspiring melange of people and places.

Elisa has fronted advertising campaigns for Chanel, Armani, Roberto Cavalli and Buccellati to name a few. She has appeared twice in the renowned Pirelli calendar, and has starred in more than 6 feature films, alongside Vincent Gallo, Edgar Ramirez, and Alain Chabat.


ESF designs and supports after school music and arts education projects for children and youth, providing creative learning spaces grounded in arts education, to foster innovation and diversity, in environments where children are free to envision a different world rather than accepting it as it is.

ESF kicked off its pilot workshop in April 2014 in collaboration with Makan (the Egyptian Centre for Culture & Arts), and MIMA Music, an educational non-profit organisation based in New York. Together they lead daily song-writing sessions with children and youth focused on creativity and music improvisation.

In March and April of 2015 they laid down the building blocks of their plan by working hand-in-hand with Partnership for Youth Empowerment (PYE), an organisation dedicated to training through creativity. This time, they led an initial coaching in 'creative facilitation techniques' for a group of young adults in Egypt, who are now part of the permanent ESF facilitation team in and from Luxor. Upon completion of this training, the team then worked with musicians & graffiti artists from Cairo and Alexandria to deliver a weeklong graffiti and music workshop for 114 Luxor children.

ESF currently offers periodic after-school activities and creative workshops for youth and children in Egypt and will begin its work in Italy this spring. It is also further developing its own curriculum, both to 'train the trainers' in creative facilitation techniques and to deliver the classes and workshops for youth and children within its framework in all locations they operate -currently Egypt and Italy.

A registered charitable organization in the United Kingdom, the Elisa Sednaoui Foundation (ESF) started operating in 2013 in Luxor, Egypt, with a vision to expand into other locations in Egypt, as well as countries such as Italy and Brazil.

For more info about ESF visit www.elisasednaoui.org

Dinner by Sergio Herman & Nick Bril
**The Jane, Antwerp


Mexican flavors
Salmon / mustard / dill


Scallop / girolle / hand of Buddha / yuzu
BBQ charcoal / sea bass / Zeeland shells / sherry
Pigeon / beetroot / foie gras / truffle
Tartlet / raspberry / lychee / rose / citrus

    For information on table availability:
    fwb@knokkefashionweekend or +32 478 607 730


    Knokke Fashion Weekend and myfashionblog.be are pleased to present an exclusive pop op villa on saturday 12 and sunday 13 of march.

    A seventies design villa and unseen piece of architecture will open its doors for two days during Knokke Fashion Weekend. This private villa with a rich cultural background welcomed guests such as Frank Sinatra, Elton John and artists such as Keith Haring and Labisse in the past. For the very first time, our guests will be able to discover this hidden pearl in Knokke-Heist. This ultimate James Bond villa has an indoor pool and a mysterious seventies setting with lots of nooks, hidden doors and many displays.

    Due to its exclusive character this villa will only be accessible through invitation. Invitations will be distributed by our participating brands at the Knokke Fashion Villa. An exclusive shuttle service provided by Mercedes Benz will pick up guests at the Kustlaan and bring them back and forth to the secret villa.

      The villa will be hosted and animated by Emma Gelaude(myfashionblog.be)

      Emma is a model and television host, runs a personal styling agency and is specialized in the production and styling of fashion campaigns for numerous brands. She published her very own styling book and is the official guest blogger for Marie Claire Belgium.

      By entering several contests through our multiple media partners you will be able to win golden tickets to enter our secret pop up villa.


      We are pleased to present you with the very first Knokke Fashion Night hosted by Kitsch Club and Magic on Saturday March 12. Treat yourself to Belgium's finest fashion rendez-vous with a high end and fashion forward line-up at the Casino of Knokke. Exclusive invites will be available through our fashion partners, tickets will be sold through the KFW website.

      Prepare yourself for a wild night out!

      09 PM Cocktail Reception, Invitation Only.
      11 PM Dance, Dance, Dance!

      Runway Soundtrack by
      ▸ Thang
      ▸ Hits&Tits
      ▸ Monsieur Moustache



      During Knokke Fashion Weekend we are pleased to present
      the exclusive benelux premiere of the Jeremy Scott docu

      "Jeremy Scott - The People's Designer"

      Screening at Beverly Screens (Kongostraat 2, 8300 Knokke)

      SAT 12.03 15:00 - 17:30 - 20:00
      SUN 13.03 15:00 - 17:30 - 20:00


      Directed by Vlad Yudin, produced by Yudin and Edwin Mejia of The Vladar Company and executive produced by Matt Kapp, JEREMY SCOTT - THE PEOPLE'S DESIGNER pulls the curtain back on the life and times of the world's most provocative designer as he makes his mark on fashion and pop-culture history with his unique and ornate style. Helmed, produced and penned by Vlad Yudin, the documentary portrays Jeremy as an inspiring artist and offers in-depth insight from fashion industry leaders and A-list celebrities including Miley Cyrus, Rihanna, Kanye West, Katy Perry, A$AP Rocky and more on how Jeremy has been able to break through as one of the most respected designers in the world without compromising his bold and unconventional style. The film is scheduled for a limited theatrical release on September 18th.

      The documentary feature tells the story of a misunderstood child from rural Missouri who, despite rejection and adversity, holds true to his dreams and succeeds to become the creative director of major Italian fashion house, Moschino. As we follow his journey through several Fashion Weeks and beyond, we learn the larger story of his struggle to gain acceptance and overcome immense challenges to reach his goals. The film examines the dynamics between Jeremy and his team and, for the first time ever, gives audiences the opportunity to observe Jeremy's creative process. This project can be defined as fashion documentary, but the film gives viewers a look at Jeremy's worldview beyond clothing. His goals for the future, inspirations, fears and opinions about culture are central to the experience of this film. Rather than overly focus on Jeremy's personal life, the film concerns itself more with his artistic vision and his perception of his increasingly prominent position in popular culture.



      7 For All Mankind Kustlaan 273, Knokke

      A Suivre Strandstraat 7, Knokke

      American Outfitters Kustlaan 331, Knokke

      Club Med Kustlaan 40, Knokke

      De skihut Zeedijk 741-742, Knokke

      G-Star Lippenslaan 305, Knokke

      Hackett Kustlaan 84, Knokke

      Hilfiger Denim Lippenslaan 375, Knokke

      IKKS Lippenslaan 343, Knokke

      Julia June Antoine Bréartstraat 16, Knokke

      Just Cavalli Kustlaan 303, Knokke

      Lebeau-Courally Kustlaan 179, Knokke

      Liu Jo Kustlaan 279, Knokke

      Mac Cosmetics Kustlaan 41, Knokke

      McGregor Lippenslaan 254, Knokke

      Must Have Donna Kustlaan 15, Knokke

      Natan Kustlaan 150, Knokke

      Optica Kustlaan 93, Knokke

      Philipp Plein Kustlaan 217, Knokke

      Pinko Albertplein 3, Knokke

      Ralet Lippenslaan 301-305, Knokke

      RR Corner Kustlaan 68, Knokke

      SVNTY Elizabethlaan 17-19, Knokke

      Tommy Hilfiger Albertplein 16, Knokke

      UNO n°1 Lippenslaan 295, Knokke

      UNO n°2 Kustlaan 5, Knokke

      VersoKustlaan 67-69, Knokke

      Wagram Luxury Dumortierlaan 111, Knokke

      ZUT Antoine Bréartstraat 2-4, Knokke



      General inquiries


      Friends With Benefits


      KFW bvba

      Raas Van Gaverestraat 83
      9000 Gent
      BTW BE 0636 959 309